Lost dog alerts, run by real people

Lost your dog? We get your whole neighbourhood looking today.

Reach up to a million people nearby with your dog's photo, and improve your chances of finding them right away. Proven to work.

A real person reviews itYour number stays privateYou approve it before it runs
Shown to people within your radius
Frank, home safe
Verified advertiser across
MetaGoogleUp to 1,000,000 people reached nearby
Frank, a red cocker spaniel, sitting outside with his tongue out
Frank the cocker spaniel resting by a doorway
Why this exists

I lost Frank on a Tuesday. I know exactly how your stomach feels right now.

He slipped his lead near the park and was gone. I posted in every local Facebook group, walked the streets calling his name, and by dark I felt sick that it still wasn't enough. The people who might actually see him had no idea to look.

So I paid to put his face in front of everyone within a mile of where he vanished. A stranger messaged me forty minutes later. Frank was home that night.

Now I do this for other owners, properly and fast. Because the hours right after matter, and nobody should have to work out how the ads part works while they're panicking.

— Conor, founder
How it works

Four steps. You're in control of every one.

01

Send their photos & last spot

A clear photo or two, plus roughly where and when they went missing. Two minutes on your phone.

02

We set up the campaign properly

We build the missing-dog ad, define the audience around your last-seen spot, and set the targeting up the right way. You see it and approve before it goes live.

03

It runs, and keeps optimising

It goes out as paid ads on Meta and Google. Their systems keep finding more of the people near you most likely to spot your dog.

04

Sightings come to you

People message in. You decide how they reach you, and your number stays private unless you show it.

Why it works

A post hopes to be seen. We make sure it is.

Posting in local groups is worth doing, but you're at the mercy of who follows them and how much the algorithm decides to show it. Paid advertising takes that out of chance.

Posting it yourself
  • Mostly seen by people already in the group
  • Reach throttled by the platform's organic limits
  • Fades after the first hour or two
  • No say over who sees it, or where
A Find My Dog Fast campaign
  • Reaches thousands nearby who'd never see the post
  • Paid delivery, not left to the algorithm
  • Keeps pushing for the whole run, not just hour one
  • You control the area, the budget and the pace

More of the right people seeing the right face, faster, is simply a better shot at getting your dog home.

Example alerts

This is what people near you will actually see.

Your alert runs as paid advertising across Meta (Facebook and Instagram) and Google, in front of people right by where your dog went missing. Here's the shape of it, across a few different dogs.

Example alert

Have you seen Frank? Please share, they're missing near Highbury Fields, N5.

HAVE YOU SEEN FRANK?photo — Frank
Golden Retriever · 4 yrs · red collar
Last seen: Highbury Fields, N5
Send a sightingMessage ›
1.4k286 comments · 3.2k shares
Example alert

Have you seen Maple? Please share, they're missing near Meanwood Park.

HAVE YOU SEEN MAPLE?photo — Maple
Border Collie · 2 yrs · very shy
Last seen: Meanwood Park
Send a sightingMessage ›
4.1k590 comments · 6.7k shares
Example alert

Have you seen Bruno? Please share, they're missing near off Cowley Road.

HAVE YOU SEEN BRUNO?photo — Bruno
Staffie cross · 6 yrs · white chest
Last seen: off Cowley Road
Send a sightingMessage ›
820154 comments · 1.9k shares
Example alert

Have you seen Nala? Please share, they're missing near the canal, Hackney Wick.

HAVE YOU SEEN NALA?photo — Nala
Whippet · 3 yrs · grey, blue harness
Last seen: the canal, Hackney Wick
Send a sightingMessage ›
2.6k418 comments · 4.4k shares
Reach that counts

Nothing gets your dog in front of more local people, faster.

Group posts, flyers and shares only travel so far. A paid campaign reaches far more people near you than any of them, and that reach is what brings sightings in, especially in moments like these.

If your dog's been taken

When a dog's been stolen, quietly posting isn't enough. Put their face in front of as many people as you want across the area, so everyone knows to look, and knows they're not up for grabs.

If they're scared and hiding

A frightened dog bolts from anyone who gets close, going further each time. Getting the word out means people know not to chase, and to report exactly where they saw them, so you can go to them.

If they've travelled out of the area

Lost dogs can cover serious ground. We follow the sightings and widen the search in the direction they're actually heading, not everywhere at once.

If they've no collar or tag

With nothing for a stranger to identify them by, the alert becomes their ID: their name, their photo, and how to reach you.

Choosing a size

Not sure how big to go? Start here.

Bigger reach isn't always better, it's about matching where your dog likely is. You can always widen it later.

What we promise, and what we won't pretend.

You're about to trust a stranger with your photos, your location and your money at the worst moment. Here's exactly where you stand.

We're on it the moment you submit
Your form pings us by email and text straight away, so we prioritise it right away. Campaigns are usually set up within 2 hours in working hours (9 to 5), often sooner.
Your phone number stays private
Sightings come through us unless you choose to show your number on the alert. That choice is yours.
You approve the alert before it runs
You see exactly what will appear in people's feeds and sign off on it. No surprises.
We won't promise your dog comes home
Nobody honest can. What we promise is that your alert is done properly and seen by the right people, fast.
After the alert

You'll know exactly where your dog's face went.

Once your alert has run, we send you a plain summary: how many people it reached near you, what they said, and any sightings that came in, with contact details handled privately.

See a sample report
Alert summary — Maple
Live 3 days
18,400
people reached nearby
63
comments & shares
4
possible sightings
"Think I saw her by the ▓▓▓▓▓ around 6pm" — sighting, redacted
"Shared to ▓▓▓▓▓▓ dog walkers group" — comment, redacted
While your ad is live

You're never left wondering what's happening.

The moment it goes live we send you a link to your own ad, then keep you in the loop the whole way through, right up to a report that proves what it did.

01

A link to your live ad

As soon as it's running, we send you a link so you can watch your dog's ad out in the wild for yourself.

02

Updates as they come in

We keep you posted on the messages and comments, so you know the second someone thinks they've spotted your dog, and we help you follow it up.

03

The full picture

How many people it's reached, every like, share and comment, and any messages about your dog passed to you as needed.

04

A report that proves it ran

At the end you get a report verifying exactly what happened: the reach, the engagement, and every sighting that came in.

Find your dog before your ad goes live? Full refund, guaranteed.Once it's live we can't refund, but every bit of reach is already out there working for you.

Quick answers, before you start.

How fast can my alert go live?

Fast. The moment you submit, we're notified by email and text and prioritise it right away. In working hours (9 to 5) campaigns are usually set up within 2 hours, often sooner.

Do I have to share my phone number?

No. By default, sightings come through us and we pass them to you. You can choose to show your number if you'd rather.

What if I don't have a great photo?

Send whatever you've got. A phone snap is fine, clear enough to recognise them is what matters, not a perfect shot.

What areas do you cover?

Anywhere Facebook and Instagram run, which is almost everywhere. Tell us the spot and we'll target right around it.

Can I change or stop the alert?

Yes. Message us any time to widen it, pause it, or stop it if your dog is found. We hope you stop it soon.

What happens if they come home first?

Brilliant, tell us and we stop the alert. That is genuinely the best message we get.

Every hour matters. Let's get their face out there.

Two minutes to start. Nothing runs until you've seen it and said yes.

Start an alert