After your alert runs, you get the full picture.
Here's a real report with the personal details redacted. Plain numbers, the actual comments and sightings that came in, and what we'd suggest next.
Alert summary — Maple
How far it travelled
124,000
people reached nearby
430
comments & shares
1,420
reactions
11
possible sightings
Reach as it built
124,000 people reached nearby+29,000 in the first evening
Day 1Day 2Day 3
Sightings reported
"Pretty sure I saw her near the ▓▓▓▓▓ around 6pm, heading toward ▓▓▓▓▓▓."
"A collie was hanging around our ▓▓▓▓▓▓ this morning, might be the same one."
What people said
"Shared to the ▓▓▓▓▓▓ dog walkers group, hope she's home soon 🐾"
"Keeping an eye out on my morning walk around ▓▓▓▓▓."
"Bumping this so more people see it."
What we'd suggest next
Two of the sightings cluster to the north-east of where Maple went missing. If she's not home yet, we'd widen the alert in that direction rather than everywhere at once, that's where the eyes already are. Just say the word.
▓ Names, exact locations and contact details are redacted here. In your report, they're yours.