Your alert.
Every step, in view.
Follow your free starter, see what an optional upgrade adds, and know where your money goes.
Your dog’s alert
Example reference FDF-SAMPLE-001
Last successful update
5 September 2026 · 12:00 UTC
The dates and radius illustrate the report format, not a fixed duration or radius included with an upgrade.
Your free starter
Website listing, Facebook Page post and funded boosting.
Starter reporting scope
1,000 minimum reached in this example
- Reporting period
- 3–4 Sep 2026
- Impressions
- 1,780
- Reporting source
- Starter boosting campaign
- Paid by you
- £0 GBP
This example uses the starter’s paid reporting scope for the minimum. Organic Page views are not added to this figure.
Your optional upgrade
Additional Facebook and Instagram advertising.
Upgrade reporting scope
Separate from the free starter. Some people may have seen both.
- Reporting period
- 4–5 Sep 2026
- Impressions
- 11,920
- Actual advertising spend
- £32 GBP
- Payment total
- £50 GBP
These example results are not a forecast for the 50 option. Your actual reach depends on delivery in your selected area.
Your £50 upgrade
The ad budget pays Meta directly to show the advert on Facebook and Instagram. Our fee is separate. This example is in GBP; your real report keeps your payment currency.
- Total payment
- £50
- 70% reserved for direct Meta ad spend
- £35
- 30% setup & management
- £15
- Actual Meta spend so far
- £32
- Committed ad funds not yet spent
- £3
Funds committed · non-refundable. The paid ads went live on 4 September. The £3 not yet spent remains committed to the campaign and is not refundable. Final Meta spend is still being checked; committed funds are not the same as money already spent.
Read the cancellation policy ↗What happened, and when
- 3 Sep · 09:00 UTCWebsite listing published
Your shareable dog page is ready.
- 3 Sep · 09:20 UTCFacebook Page post published
The real report links directly to the published post.
- 3 Sep · 11:10 UTCStarter boosting began
Delivery confirmed after Meta review. Funded by Find Dogs Fast.
- 4 Sep · 15:30 UTC1,000 starter reach achieved
Starter reporting scope shows 1,240 people reached.
- 4 Sep · 16:00 UTCOptional upgrade started delivering
£50 GBP payment confirmed; £35 committed to advertising. Paid ads live: payment is now non-refundable.
- 5 Sep · 11:50 UTCPause confirmed after owner request
Delivery stopped. Funds remain committed and non-refundable because the paid ads had already gone live. Final Meta spend is being checked.
Reading your report
How can I tell whether anything has actually happened?
Check your dashboard for the public listing link, Facebook post link once published, advert preview, delivery status and dated results. A preview shows the creative; delivery figures show whether it has run. If a step is queued, under review or delayed, it should say so rather than appear complete.
What is the difference between reach, impressions and sightings?
Reach is Meta’s estimate of the number of people reached within the stated reporting scope and period. Impressions count displays, so one person can generate several. A sighting is a separate report from someone who thinks they saw your dog. Neither reach nor impressions confirm attention, a sighting or a recovery.
Can I add the starter and upgrade reach together?
Not as a total of different people. The same person may see both campaigns, several days of ads or both Facebook and Instagram placements. We show the reporting scope and period, and keep separate figures separate unless Meta supplies a combined figure that removes duplicate viewers.
Are the numbers live, and what does a blank result mean?
Look at the last successful update time and reporting dates. Figures may lag while Meta processes delivery or a report refresh is delayed. A blank or “not available yet” result means there is no confirmed figure to show; it is not automatically zero. Previous data should keep its original timestamp when an update fails.
Why is the advertising allocation different from actual spend?
The allocation is the 70% set aside to pay Meta directly for Facebook and Instagram advertising. It is separate from our 30% service fee. Actual spend is what Meta reports having used to deliver your ads so far. They can differ while a campaign is running or after it stops early. Your payment is committed once the paid campaign goes live. Any advertising funds not yet spent remain non-refundable under the cancellation policy; the report still shows actual Meta spend separately from the allocated budget.
What if my ad is delayed, rejected or not spending?
Check the campaign status and last update, then contact Conor with your listing link if you need help. A failed or delayed step is not completed delivery, and buying another upgrade is not the way to fix it. We need to resolve the delivery problem and explain the next step; cancellation depends on whether any ad delivery has begun.
Start with your dog’s details.
Add your dog’s details, then create your free account. No card needed.